PAYME E-Wallet app

My role:
Design Lead

My team:
Truong Nhi (UI/UX)
Thanh Thuong (UI/UX)
Thu Ngo (UX Writer)

Tools:
Useberry (user research)
Miro (Road map)
Figma (UI/UX)

Integrate all financial services into one app with a simple and user-friendly interface for all customer segments.

Business goal

Product Overview

Since the impact of the COVID-19 pandemic, users have gradually shifted to more online payment methods and services. Recognizing this trend, PayME first launched its electronic wallet and continued to develop all-in-one financial services (embedded finance) to serve consumer and personal and business finance needs.

Design thinking process

User interview
Interview analysis
User stories
Competitor research

Empathize

Define

Ideate

Test

Prototype

User personas
User journey
Prioritizing problems

Brainstorming
Prioritizing ideas

Information Architectue
User flow
Wireframes
Interactive Prototype
Visual design

Usability testing
Implement feedback

Measure

Heatmap tracking
Google Analytics

Step 1. Empathize

To truly understand users and know the issues they encounter as well as their desires in the new strategic direction, we have implemented various methods.

Step 2. Define

Step 3. Ideate

Step 4. Prototype

Step 5. Testing

Step 6. Measure

At this step, we measured on the production version of the app, but the implementation by the dev team had to change many things, so the release time was longer than expected. In addition, collaborating with relevant banks to agree on the business process flow and rules of the bank is also an issue that has delayed the project's progress in going into production